Thursday, July 31, 2008

Mon 28 Apr 2008
Published in Northern Dispatch Weekly
Makan a la Pinoy: Squash noodlesPosted by editors under general , food

A popular tourist destination, Sagada offers another novelty attraction – canton noodles fortified with squash.
Last week, the Montañosa Research and Development Center (MRDC), a non-government organization based in this town, launched the Sagada Squash Canton Noodles, the very first variety of squash canton to hit the market in Mountain Province and the Cordillera region.
The Sagada Squash Canton Noodles is made from a mixture of squash puree, wheat, egg, squash, and salt. “Our squash canton noodles is very much improved and more nutritious compared to other canton noodles sold in public markets that are just made of flour, food coloring and preservatives. Ours has more nutrients like beta-carotene or Vitamin A,” according to MRDC nutritionist, Charlotte Camfili.
In an analysis conducted by the Food & Nutrition Research Institute (FNRI), a serving of 55g of Sagada squash canton noodles will provide 9%, 12% and 35% of the RDA for energy, protein and vitamin A, respectively.
Marketing of the product is very encouraging. In Sagada alone, orders for squash canton noodles have been increasing.
“We are flooded with orders from hotel owners, retailers, and residents. This only shows people are very supportive of this new product from their hometown,” Camfili added.
She said that during the Lang-ay Agro-Industrial Fair held in Bontoc recently, they turned down the offer of some businessmen to market the product due to limited production capacity at present.
MRDC’s plant initially produces 600 packs of 150g vitamin A-enriched noodles every week. But with the growing demand in the local market, it expects to increase production to 150 to 200 packs daily. Each pack costs P20.
Dr. Matthew Tauli, executive director of MRDC, thanked the Department of Science and Technology (DOST) through the FNRI, for providing the necessary information and technology for the manufacture of squash canton noodles.
He also commended the provincial office of the Department of Trade and Industry (DTI) headed by Ms. Juliet Lucas for offering its consultancy services and providing training on product labeling and marketing. #

No comments: